‘Very Important Biscuits’ by McVitie’s Digestives at ASDA

Since the beginning of the year, the talk of town has been the McVities popular British flavours like marmalade on toast,  cherry bakewell and strawberries and cream.
McVities has announced the launch of some premium VERY IMPORTANT BISCUITS that will be retailing at Asda from 12 July for £1.79/250g!!

The Very Important Biscuit range are digestives topped with a layer of chewy caramel which comes in three flavours:
Classic Caramel Bliss
Heavenly Chocolate Hazelnut
Luscious Blood Orange

From the press photo, the design is stylish and modern which has taken McVites to the next level with more focus on the biscuit than the brand.

For the new V.I.B range, my priority was the Heavenly Chocolate Hazelnut because it is different whereas the Luscious Blood Orange, I can imagine the taste being the marmalade on toast launched earlier topped with caramel.

As expected it was chewy with a nice hint of hazelnut and delicious just like the Digestive classic caramel and even better eaten in the winter because the caramel is even more chewy.

It would have been nice if there were some crushed hazelnut pieces but I would imagine increasing the price to make them just like having some raisins or currants in the new Christmas pudding digestives.

McVites Christmas Pudding Biscuits 2020:

A while ago I tried the McVities Digestives Classic Caramel which I believe tastes like the Classic Caramel Bliss and they were absolutely delicious with chewy indulgent caramel.

As well as caramel, they also had coffee caramel in the range which I sadly didn't try.

McVities popular British flavours launched earlier this year.