I would say they are a relatively new brand as they were not around 10 years ago.
Anyway, they were giving out samples at Morrisons so I got to try the no added sugar hazelnut spread.
When they say no added sugar, it either means no added sugar or a substitute is used.
In this case, Maltitol was used.
After trying it, I was pleasantly surprised that the spread was really tasty and not cloyingly sweet because some sweeteners do not taste nice.
It tasted like a hazelnut nut butter with chocolate added but it was not too dry on application yet smooth.
The spread is nothing like or as sweet as nutella but I prefer this because of the hazelnut goodness and taste so you can slather on more!!
Well done Jim Jams!
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