M&S Marks Spencer Limelon

Last year, M&S had limelons in the fruit section and this year you can now buy them ready to eat and already cut into pieces.

I love this idea being able to buy ready to eat speciality fruits because less is more for everyone so it is a win win situation for the consumer and M&S.

From one melon, you can probably get 2-3 boxes which means more people buying if successfully sold vs selling an individual melon and same goes for the profits.

There is a mental block buying it home then cutting it up because to some people this is such a task.

Definitely more people will be trying the limelon due to convenience.

Finally tried the limelon which is just melon with a lime taste.

I admit that I knew it was going to taste like lime but it still gave me a surprise because melon by default is sweet so the lime taste to it made it memorable.

You can think of it like melon soaked in lime!