Before trying it, I had the suspicion that it would be similar to Hong Kong's McDonald Shake Shake Double cheeseburger powder for the fries.
When I opened the Batchelor cheeseburger powder it smelled the same as the McDonalds one with a sour guerkin aroma.
After tossing the noodles in this powder, the sour gherkin taste was not as strong as McDonalds but the cheese was more prominent just like eating a melted cheese slice from a burger.
Overall quite nice if you can imagine eating noodles with a taste like melted cheese from a burger loaded with guerkins!!