There were some comments that it wasn't as good as Lidl which got me curious so I looked at the ingredients and it contained spirulina and black carrot juice.
I suspect there is black carrot juice so that it keeps black but I would rather squid ink because the flavours would seem to match.
When I took off the lid, the caviar was in this thick dark red wine coloured liquid which is quite viscous that it stays on your spoon.
As for the taste, I found it quite fishy with a bitter aftertaste but not as bad as the comments say.
The caviar lacked crunch and because the liquid surrounding it is thick and dark, you can't really see the caviar pearl distinctly like the Lidl ones.
