[Arctic Roll] by Birds Eye

An Arctic roll is a British dessert made of vanilla ice cream wrapped in a thin layer of sponge cake to form a roll, with a layer of raspberry flavoured sauce between the sponge and the ice cream.

It was invented by Dr. Ernest Velden, an immigrant from the Czechoslovakia who set up a factory at Lottbridge Drove, Eastbourne in 1968. to cope with popular demand.
However, it was discontinued by Birds Eye in the 1990s due to the lack of demand.

The Arctic roll made a return in 2008 due to the economic downturn where consumers were looking for low cost foods.

To be honest, I have tried other brands before but Birds Eye has to be the best.

The roll is best eaten about 5 minutes after it is taken out of the freezer because the texture of the ice cream and roll is soft.
Everything was in perfect harmony as the thin layer of sweet raspberry jam worked with the vanilla ice cream and sponge which was not too sweet.

The combination of ice cream and sponge cake was just delicious!